The Agenda

From keynote presentations to panel discussions, attendees will have the opportunity to learn from industry professionals, connect with other like-minded individuals, and gain valuable insights that will help take their business to the next level. Our agenda also includes networking opportunities and breakout sessions, allowing attendees to connect with speakers and fellow attendees in a more intimate setting.
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Pre-event - November 14, 2023 Tuesday

Chiang Mai Ecommerce Meetup

2:00 - 4:00 PM
We host monthly meetups in Chiang Mai, and November’s monthly meetup will line up exactly before the CBS 2023 event. Join us and others in the local community as we do a round table discussion on all things e-comm.

More Info

Beyond Amazon, Growth Strategies By Catherine Q

7:00 - 9:00 PM
Meet Catherine pre-summit at the local CM meetup to get some insights into expanding your business beyond Amazon. Join the CBS group on WhatsApp for more details.

More Info

Day 0 - November 15, 2023 Wednesday

EXPO, Cross Border Matchmaker

10:00 am - 4:00 pm
A mini expo of local Thai Sellers and other e-commerce providers.

More Info

VIP Mastermind (VIP entry holders only) 

2:00 - 6:00 pm
This is an exclusive opportunity to connect with other like-minded individuals, exchange ideas, and learn from industry experts. We'll have a host at each table, and you'll be rotating around these tables to network. Our goal is to provide a platform for you to engage with other attendees and gain valuable insights that will help you grow your business.

More Info

VIP Dinner and Networking (VIP entry holders only) 

7:00 pm - Dinner & Networking
Indulge in an exclusive VIP speaker dinner the night before Day 1 commences. From 7pm onwards, mingle with renowned cross-border ecommerce experts, savor a delightful meal, and engage in meaningful conversations. Expand your network and forge valuable connections at this prestigious event.

For the location, please contact April (Event Manager) on Whatsapp for this exclusive event.

Nextoria Discussion:
"Expand or Exit: Ecommerce's Crucial Crossroads"

Insights on whether to expand or sell your business going into 2024, considering the state of the economy and the future of the acquisition market.

Day 1 - November 16, 2023 Thursday

Day 1 of Cross Border Summit: Amazon FBA Growth & Scaling

09:00 - 09:15 AM

Kickoff Day 1

Get ready for an incredible lineup of sessions on Day 1 of the Cross Border Summit! Brace yourself for a day filled with mind-blowing insights, expert talks, and transformative discussions. Here's a sneak peek into the amazing sessions awaiting you!
09:15 - 09:30 AM

Amazon Thailand Is Here To Support Your Success!
Speaker: Max Anujorbhand

Max will be providing insights into the progress of Amazon Thailand through the years and how Amazon is here to support sellers and CBS 2023 attendees. Gain access to new connections and assistance for seller issues and account problems, and even if you’re an Amazon seller based outside of Thailand.
09:30 - 10:10 AM

Running A Successful Product Launch in Amazon in 2023
Speaker: Riley Bennett

Every year it’s becoming more and more difficult to launch, succeed and survive in the Amazon ecosystem. Riley will be bringing you on a deep dive into all the gritty details and secrets of success, from early reviews to promotions and to profit. Don’t miss it.
10:10 - 10:50 AM

Why Most Sellers STILL Fail at Ranking, and How YOU can Stand out from the Rest.
Speaker: Danny McMillan

Danny will be unpacking the latest a9 algorithm strategies to rank before exploring the traps of ranking for gift keywords, the cold hard truth of perceived value versus real value and a look into the mindset of blackhat sellers. Danny will be giving you the playbook on how to step out of the masses and rocket off the plateau, leaving the competition behind.

10:50 - 11:10 AM --- TEA BREAK ---

11:10 - 11:40 AM

The Science of Maximizing Advertising ROI with Amazon PPC
Speaker: Leslie Chong

Learn to avoid costly PPC mistakes, master a 3-step keyword ranking strategy, and harness actionable bidding scenarios.
11:40 - 12:10 PM

New Opportunities for Ecommerce Sellers into 2024
Speaker: Mike Michelini

As the world changes, and as the theme of this event states - Open Borders, New Beginnings, Mike the founder of the summit will share progress we must make to create a transparent and fair ecommerce ecosystem, utilizing blockchain technology.

12:15 - 02:00 PM --- LUNCH ---

01:00 - 02:00 PM [optional]

*Rapid Fire Networking Session 1

Join us for our exciting optional Rapid Fire Networking Session 1! We're all about maximizing interactions, so right after lunch and before the next session, we'll set the stage for an energetic networking experience. Picture this: a timer ticking away as attendees rotate, eager to meet as many fellow participants as they can. It's an engaging opportunity to make valuable connections and expand your network. Don't miss out on this dynamic session that promises lively conversations and fruitful encounters!
02:00 - 02:40 PM

Maximizing The “Trifecta” - AI, PPC, and Ranking
Speaker: Howard Thai

Howard is the Professor of Amazon, and he will give you insights on how to master the “trifecta” of Amazon today - AI, PPC, and Ranking.
02:40 - 03:20 PM

Saucy PPC Recipes To Increase Your Profits
Speaker: Chris Rawlings

Chris has helped launch over 2,000 products on Amazon and will share with you the inner-workings of the PPC tactics that led to their success. Deep dive into his toolkit for increasing conversions and profits, plus some extra nuggets that Amazon isn’t telling you about.

03:20 - 03:40 PM --- BREAK ---

03:40 - 04:20 PM

How to systemize your business and Growth Hacking Tips to dominate this Black Friday and Beyond
Speaker: Gianmarco Meli

In order to grow and scale -we must have systems and a team in place. Gianmarco will share an action packed, result driven presentation alongside growth hacks to make this Black Friday the best one yet.
04:20 - 05:00 PM

Leveraging AI To Improve Your Amazon Business
Panel Discussion

Leslie and Daniel will host an interactive panel to explore how AI is being used to boost Amazon business. What is it going to take to stay ahead? How far do we need to go? And what dangers lie ahead? Take home key nuggets to keep you ahead of the curve.
05:00 - 05:50 PM

Round Table Session

Each speaker will have a designated table or area, including some new faces. These spaces are designed for networking and Q&A sessions, providing you with the perfect opportunity to connect with the speakers and fellow attendees.

After Party: 7:00 pm

Enjoy some casual networking and drinks with other attendees after day 1.

Day 2 - November 17, 2023 Friday

Day 2 of Cross Border Summit: Global Markets + Multi-Channel

09:00 - 09:15 AM

Kickoff Day 2

Get ready for an exhilarating lineup of sessions on Day 2 of the Cross Border Summit! Prepare yourself for a day packed with inspiring talks, transformative workshops, and expert panels. Here's an exciting glimpse into the phenomenal sessions awaiting you on the second day of the summit!
09:15 - 09:30 AM

E-Commerce Community Catch Up
with Host Ash Pemberton

Ash conducts interviews with attendees to learn about their business stories.
09:30 - 10:10 AM

Balancing Profit and Purpose: Building a Sustainable Social Enterprise in Thailand
Speaker: Anny Jackson

Anny is passionate about building, creating, and making the world a better place for our future generations. Explore how she grew an international, eco-friendly, product brand empire from humble beginnings in Thailand, along with all the ups and downs with Amazon USA, Europe and D2C.
10:10 - 10:50 AM

Growth Hack Your Social Media to Drive E-commerce Sales
Speaker: Zach Benson

TikTok, Facebook, Instagram and so on. Deep-dive into all the growth hacking tactics to boost your marketing and drive more sales. Zach will be exploring new and proven tactics to get your products seen, known and heard everywhere online.

10:50 - 11:05 AM --- TEA BREAK ---

11:05 - 11:35 AM

Breaking into Specialty and Big-Box Retail in the USA
Speaker: Steve Sellikoff

Steve will explore the do’s and don’t of making a retail sales channel a reality for your business. Deep-dive into an action packed discussion on exactly what are retailers looking for and other hacks that you can implement into your business immediately.
11:35 - 12:10 PM

Secrets About How Top Chinese Sellers Getting More Advantages
Speaker: Can Chan

Can will be unpacking innovations in technology and business models to reveal what Chinese sellers are doing to fortify their competitiveness in the Amazon ecosystem. Explore topics like AI, effectiveness, efficiency, improvement, and customer pool building, including tactics that Chinese sellers are leveraging to scale and grow faster in 2023.

12:15 - 02:00 PM --- LUNCH ---

01:00 - 02:00 PM [optional]

*Rapid Fire Networking Session 2

Experience an extended session with more time on the clock, allowing for hyper networking opportunities before the afternoon sessions kick off. Make the most of this time to connect, engage, and expand your network!
02:00 - 02:30 PM

Case Study: Successful Amazon Product Brands Sourcing In India
Speaker: Meghla Bhardwaj

Meghla will go behind the scenes to unveil how this multi-million dollar Amazon brand found its footing and success in India. Explore what they did to source their product, launch and scale to where it is now.
02:30 - 03:15 PM

The Hit and Miss World of Amazon Japan - Understanding the Niche
Speaker: Nick Katz

Amazon Japan still remains a low-competition ecosystem, while the fighting continues in the over-saturated markets of the USA and EU. Explore how the Japan marketplace is waiting for you as the next hidden gem.

03:15 - 03:35 PM --- BREAK ---

03:45 - 04:20 PM

Leveraging AI To Dominate In Ecommerce In 2024
Speaker: Zack Franklin

Zack is the growth marketing guru behind many SaaS and Amazon brands. He will be wrapping up the CBS2023 conference with a full unpack of the proven AI tools and hacks to bring to triple your revenue by next CBS. See you in 2024!
04:25 - 05:15 PM

Thailand Sellers and Sourcing Panel
Panel Discussion

A compelling panel discussion centered on Thailand sourcing, featuring industry experts.
05:20 - 05:50 PM

Round Table Session

Each speaker will have a designated table or area, including some new faces. These spaces are designed for networking and Q&A sessions, providing you with the perfect opportunity to connect with the speakers and fellow attendees.

After Party: 7:00 pm

Wrap up Day 2 in style with an exciting after-party featuring a talented DJ. Let's celebrate the day's achievements, unwind, and dance the night away together!

post-event - November 18, 2023 saturday

Workshop Day: 2:00 - 5:00 pm

Exclusive workshops led by select speakers will be available for an additional fee. Enhance your learning experience by opting for these valuable add-on sessions.

How Chinese Sellers Operate their Business
Speaker: Can Chan

  • Explore the e-commerce landscape of 2023, understanding challenges like slow consumer demand growth, intense competition, upgraded rivals, and the risk of decoupling.
  • Delve into innovative product development and execution strategies, emphasizing cross-platform inspiration, creative ideas, and the latest product development processes.
  • Enhance operational efficiency with AI tools such as ChatGPT, along with other useful AI applications and prompts.
  • Strategize expansion by tapping into new markets and platforms to diversify sales channels.
  • Learn effective methods to build and maintain customer pools for long-term marketing success, including review collection and encouraging repeat purchases.
  • Explore creative business models that go beyond traditional product sales.
  • Focus on organizational upgrading to stay competitive in the evolving e-commerce landscape.
  • Implement defensive operations to safeguard against malicious competition and ensure business sustainability.
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How to Turn Calmness into Competitive Advantage for the 21st Century
Speaker: Alexander Avanth

Drawing from the latest within emerging technology, neuroscience and 21st century leadership principles, Alexander Avanth will demonstrate:

  • Mental Performance: Why more is no longer better when it comes to mental performance and how the current human mind is suffering in many more ways that we can imagine.
  • Outcalm: What matters most is not being the smartest person in the room, but mastering the ability to be the calmest person in the (board- meeting- dining) room.
  • BONUS: A 15 minutes meditation to be the calmest person in the room.
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Chiang Mai Night Market Tour: 5:30 pm

Join fellow summit attendees at the vibrant local Saturday night market for a delightful evening.

post-event - November 19, 2023 Sunday

Factory + Local Market Tours: 11:00 am

Embark on a fascinating journey with us to explore diverse factories and markets showcasing authentic Thai products, providing valuable sourcing opportunities and inspiration.
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About Cross Border Summit

As the world goes global, we still have old fashioned borders. It is necessary to pay attention to these borders and understand how to best optimize your business. International business is one of the most complicated things a business owner can do, and having a good resource of information and fellow business owners is invaluable.


Meet Quality People

Don’t waste time in Asia talking to talkers! Instead, meet high level and qualified business owners at our closed event!

Quality, Private Learning

Hear from speakers who have been in your shoes. Sharing insights and battle stories that are not common to be found anywhere online!

Round Tables

Get matched up with like minded business owners. We have break out sessions to cover the many different industries and business models you are in. Learn from peers!



What our attendees are saying

Don't just take our word for it - see what past attendees have to say about their experience at our events. From the quality of speakers to the networking opportunities, our attendees have been raving about their time at our conferences. Read on to see how the Cross Border Summit has helped them grow their businesses, expand their horizons, and make lasting connections.

"I’m Vicky and I’m from YKS Group.

My company is a cross border ecommerce business in China. It is my first time in Cross border Summit. First of all it is a great chance to know the different people from different countries. A good chance to know what foreign people think of China."


“I’m Rolands from Taiwan doing different b2b ecommerce trade. Here I’m get a lot of actionable information. The information is really that good that I missed the after party yesterday. I went to the hotel and implemented the ideas. Like Brian Tracy said is that you take action.

The Cross Border Summit has actionable ideas – that is the biggest takeaway.


“Hi I’m Daniel, Singapore Amazon Ecommerce Seller. First time at CBS 2018. Excited to be here – Mike with me – asked me to say some words. 

The event is great. Amount of content for the any ecommerce seller should come here, experience the content, the food, teh event. I have nothing but great words for Mike and his team and the amount of hard work they put into this event, see you at next year’s CBS 2019.”


"I'm Nick, an Amazon Seller and attendee on Cross Border Summit 2018.

If you are interested specifically business in China, this is the right place for you. It’s actually worth your money.”

What are you waiting for?

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Cross Border Summit Today!

Don't miss out on this opportunity to connect with international business experts and learn from the best in the industry. Click the button below to register for the Cross Border Summit and secure your spot. With limited availability, you'll want to act fast to ensure you don't miss out. We can't wait to see you at the summit!
Register Now For CBS 2023