November 15-17, 2023 | Chiang Mai, Thailand

Welcome to the fifth annual Cross Border Summit and first in Thailand, where the top business minds in Amazon, Dropshipping, SEO, Lazada and Shopee will join once again to bring together expert sourcers, sellers and leaders from South-East Asia and around the world.

Chiang Mai

Holiday Garden Resort

Year 2023

November 15 - 17


Best Speakers

150 Seats

Secure your slot!


The Cross Border Summit is an annual conference bringing together top e-commerce cross border business leaders from around the world to share expertise about business strategy, marketing, team building, and other strategies to stay ahead in today’s global world. While internet and technology has done amazing things to improve society and business, it has sprouted competitors from around the globe. Keep on top of these trends by attending the Cross Border Summit!

Cross Border Summit 2023 Recap

As the year 2023 unfolds, borders around the world are slowly reopening, signaling a new era of global connectivity and opportunities for international business. The theme of "Open Borders, New Beginnings" embodies the spirit of this new chapter, where people and companies alike can connect, collaborate, and innovate across borders.

Join us this November 15 - 17, 2023
Holiday Garden Hotel & Resort, Chiang Mai, Thailand

For E-Commerce Businesses Selling Globally

The main focus on Cross Border Summit is international ecommerce to the West.

Amazon FBA Ranking, PPC, and Growth

Advanced topics from experts giving you the latest tactics and hacks on growing your business on Amazon FBA.

Growing New Sales Channels (Retail, D2C Direct, & More)

Hear from experts in crowdfunding, retail distribution, and more unique channels on what they are doing to grow sales and distribution.

Sourcing in Thailand & Southeast Asia

Get the latest trends on finding quality manufacturers in Southeast Asia. Hear real case studies of successful brand owners who setup product sourcing and development in Thailand & beyond.

Seller Case Studies & Inspiration

Be inspired by top 7, 8 figure Amazon and e-commerce sellers who have re-adjusted during Covid-19 to come out on top. Learn the changes and adaptations needed to succeed.

For Businesses & Ventures Exploring Southeast Asia Markets

We also are adding more sessions on selling in the growing Southeast Asia market.

Getting setup on Lazada, Shopee For Your SE Asia Growth

More of our community is curious how to launch in Southeast Asia. We have local top sellers in various countries of Southeast Asia sharing.

Logistics, Quality Control in Thailand & Beyond

Not just sourcing and finding factories - but how does one actually make sure it is good quality and arriving on time in a safe condition. Let’s discuss.

Panels and Case Studies

Always a favorite, learn what sellers, both local, Chinese, and Western, are doing to grow in Southeast Asia markets.

Global True "Cross Border"


Meet Quality People

Say goodbye to aimless conversations in Asia! Join us in an exclusive event designed to bring together accomplished and skilled business owners.

Quality, Private content

Gain wisdom from speakers who have walked your path. They'll divulge unique insights and personal anecdotes that are rarely accessible on the internet.

Round tables

Forge connections with fellow business leaders. Our breakout sessions cater to diverse industries and businesses, enabling you to learn from your peers!

Placeholder Image
Placeholder Image
Placeholder Image
Placeholder Image
Placeholder Image
Placeholder Image
Placeholder Image
Placeholder Image

    Take action now and register

    By registering now, you'll secure your spot and be able to take advantage of all the benefits that this opportunity has to offer. Whether you're looking to learn, network, or grow your business, our program is designed to help you succeed.
    Secure Your Slot Today!
    Don't miss out on the opportunity, register now before the slots fill up.

    Our Speakers

    The Cross Border Summit is proud to present a lineup of top-notch speakers who are experts in cross-border trade. Our carefully selected speakers bring a wealth of knowledge and experience, and are passionate about sharing their insights and expertise with attendees.

    Danny McMillan

    Host Seller Sessions

    Chris Rawlings

    Founder - Chief Executive Officer of Sophie Society Co.

    Howard Thai

    Founder & CEO of United Integral Inc. and Professor of Amazon

    Zach Benson

    Founder of Assistagram

    Can Chan

    Amazon Seller

    Nick Katz

    CEO at BSJ K.K.

    View All Speakers

    Event Agenda

    Download Schedule (PDF)
    With a focus on providing valuable insights, networking opportunities, and engaging sessions, our agenda will be carefully curated to ensure attendees have an unforgettable experience.

    Pre-event - November 14, 2023 Tuesday

    Chiang Mai Ecommerce Meetup

    2:00 - 4:00 PM
    We host monthly meetups in Chiang Mai, and November’s monthly meetup will line up exactly before the CBS 2023 event. Join us and others in the local community as we do a round table discussion on all things e-comm.

    More Info

    Beyond Amazon, Growth Strategies By Catherine Q

    7:00 - 9:00 PM
    Meet Catherine pre-summit at the local CM meetup to get some insights into expanding your business beyond Amazon. Join the CBS group on WhatsApp for more details.

    More Info

    Day 0 - November 15, 2023 Wednesday

    EXPO, Cross Border Matchmaker

    10:00 am - 4:00 pm
    A mini expo of local Thai Sellers and other e-commerce providers.

    More Info

    VIP Mastermind (VIP entry holders only) 

    2:00 - 6:00 pm
    This is an exclusive opportunity to connect with other like-minded individuals, exchange ideas, and learn from industry experts. We'll have a host at each table, and you'll be rotating around these tables to network. Our goal is to provide a platform for you to engage with other attendees and gain valuable insights that will help you grow your business.

    More Info

    VIP Dinner and Networking (VIP entry holders only) 

    7:00 pm - Dinner & Networking
    Indulge in an exclusive VIP speaker dinner the night before Day 1 commences. From 7pm onwards, mingle with renowned cross-border ecommerce experts, savor a delightful meal, and engage in meaningful conversations. Expand your network and forge valuable connections at this prestigious event.

    For the location, please contact April (Event Manager) on Whatsapp for this exclusive event.

    Nextoria Discussion:
    "Expand or Exit: Ecommerce's Crucial Crossroads"

    Insights on whether to expand or sell your business going into 2024, considering the state of the economy and the future of the acquisition market.

    Day 1 - November 16, 2023 Thursday

    Day 1 of Cross Border Summit: Amazon FBA Growth & Scaling

    09:00 - 09:15 AM

    Kickoff Day 1

    Get ready for an incredible lineup of sessions on Day 1 of the Cross Border Summit! Brace yourself for a day filled with mind-blowing insights, expert talks, and transformative discussions. Here's a sneak peek into the amazing sessions awaiting you!
    09:15 - 09:30 AM

    Amazon Thailand Is Here To Support Your Success!
    Speaker: Max Anujorbhand

    Max will be providing insights into the progress of Amazon Thailand through the years and how Amazon is here to support sellers and CBS 2023 attendees. Gain access to new connections and assistance for seller issues and account problems, and even if you’re an Amazon seller based outside of Thailand.
    09:30 - 10:10 AM

    Running A Successful Product Launch in Amazon in 2023
    Speaker: Riley Bennett

    Every year it’s becoming more and more difficult to launch, succeed and survive in the Amazon ecosystem. Riley will be bringing you on a deep dive into all the gritty details and secrets of success, from early reviews to promotions and to profit. Don’t miss it.
    10:10 - 10:50 AM

    Why Most Sellers STILL Fail at Ranking, and How YOU can Stand out from the Rest.
    Speaker: Danny McMillan

    Danny will be unpacking the latest a9 algorithm strategies to rank before exploring the traps of ranking for gift keywords, the cold hard truth of perceived value versus real value and a look into the mindset of blackhat sellers. Danny will be giving you the playbook on how to step out of the masses and rocket off the plateau, leaving the competition behind.

    10:50 - 11:10 AM --- TEA BREAK ---

    11:10 - 11:40 AM

    The Science of Maximizing Advertising ROI with Amazon PPC
    Speaker: Leslie Chong

    Learn to avoid costly PPC mistakes, master a 3-step keyword ranking strategy, and harness actionable bidding scenarios.
    11:40 - 12:10 PM

    New Opportunities for Ecommerce Sellers into 2024
    Speaker: Mike Michelini

    As the world changes, and as the theme of this event states - Open Borders, New Beginnings, Mike the founder of the summit will share progress we must make to create a transparent and fair ecommerce ecosystem, utilizing blockchain technology.

    12:15 - 02:00 PM --- LUNCH ---

    01:00 - 02:00 PM [optional]

    *Rapid Fire Networking Session 1

    Join us for our exciting optional Rapid Fire Networking Session 1! We're all about maximizing interactions, so right after lunch and before the next session, we'll set the stage for an energetic networking experience. Picture this: a timer ticking away as attendees rotate, eager to meet as many fellow participants as they can. It's an engaging opportunity to make valuable connections and expand your network. Don't miss out on this dynamic session that promises lively conversations and fruitful encounters!
    02:00 - 02:40 PM

    Maximizing The “Trifecta” - AI, PPC, and Ranking
    Speaker: Howard Thai

    Howard is the Professor of Amazon, and he will give you insights on how to master the “trifecta” of Amazon today - AI, PPC, and Ranking.
    02:40 - 03:20 PM

    Saucy PPC Recipes To Increase Your Profits
    Speaker: Chris Rawlings

    Chris has helped launch over 2,000 products on Amazon and will share with you the inner-workings of the PPC tactics that led to their success. Deep dive into his toolkit for increasing conversions and profits, plus some extra nuggets that Amazon isn’t telling you about.

    03:20 - 03:40 PM --- BREAK ---

    03:40 - 04:20 PM

    How to systemize your business and Growth Hacking Tips to dominate this Black Friday and Beyond
    Speaker: Gianmarco Meli

    In order to grow and scale -we must have systems and a team in place. Gianmarco will share an action packed, result driven presentation alongside growth hacks to make this Black Friday the best one yet.
    04:20 - 05:00 PM

    Leveraging AI To Improve Your Amazon Business
    Panel Discussion

    Leslie and Daniel will host an interactive panel to explore how AI is being used to boost Amazon business. What is it going to take to stay ahead? How far do we need to go? And what dangers lie ahead? Take home key nuggets to keep you ahead of the curve.
    05:00 - 05:50 PM

    Round Table Session

    Each speaker will have a designated table or area, including some new faces. These spaces are designed for networking and Q&A sessions, providing you with the perfect opportunity to connect with the speakers and fellow attendees.

    After Party: 7:00 pm

    Enjoy some casual networking and drinks with other attendees after day 1.

    Day 2 - November 17, 2023 Friday

    Day 2 of Cross Border Summit: Global Markets + Multi-Channel

    09:00 - 09:15 AM

    Kickoff Day 2

    Get ready for an exhilarating lineup of sessions on Day 2 of the Cross Border Summit! Prepare yourself for a day packed with inspiring talks, transformative workshops, and expert panels. Here's an exciting glimpse into the phenomenal sessions awaiting you on the second day of the summit!
    09:15 - 09:30 AM

    E-Commerce Community Catch Up
    with Host Ash Pemberton

    Ash conducts interviews with attendees to learn about their business stories.
    09:30 - 10:10 AM

    Balancing Profit and Purpose: Building a Sustainable Social Enterprise in Thailand
    Speaker: Anny Jackson

    Anny is passionate about building, creating, and making the world a better place for our future generations. Explore how she grew an international, eco-friendly, product brand empire from humble beginnings in Thailand, along with all the ups and downs with Amazon USA, Europe and D2C.
    10:10 - 10:50 AM

    Growth Hack Your Social Media to Drive E-commerce Sales
    Speaker: Zach Benson

    TikTok, Facebook, Instagram and so on. Deep-dive into all the growth hacking tactics to boost your marketing and drive more sales. Zach will be exploring new and proven tactics to get your products seen, known and heard everywhere online.

    10:50 - 11:05 AM --- TEA BREAK ---

    11:05 - 11:35 AM

    Breaking into Specialty and Big-Box Retail in the USA
    Speaker: Steve Sellikoff

    Steve will explore the do’s and don’t of making a retail sales channel a reality for your business. Deep-dive into an action packed discussion on exactly what are retailers looking for and other hacks that you can implement into your business immediately.
    11:35 - 12:10 PM

    Secrets About How Top Chinese Sellers Getting More Advantages
    Speaker: Can Chan

    Can will be unpacking innovations in technology and business models to reveal what Chinese sellers are doing to fortify their competitiveness in the Amazon ecosystem. Explore topics like AI, effectiveness, efficiency, improvement, and customer pool building, including tactics that Chinese sellers are leveraging to scale and grow faster in 2023.

    12:15 - 02:00 PM --- LUNCH ---

    01:00 - 02:00 PM [optional]

    *Rapid Fire Networking Session 2

    Experience an extended session with more time on the clock, allowing for hyper networking opportunities before the afternoon sessions kick off. Make the most of this time to connect, engage, and expand your network!
    02:00 - 02:30 PM

    Case Study: Successful Amazon Product Brands Sourcing In India
    Speaker: Meghla Bhardwaj

    Meghla will go behind the scenes to unveil how this multi-million dollar Amazon brand found its footing and success in India. Explore what they did to source their product, launch and scale to where it is now.
    02:30 - 03:15 PM

    The Hit and Miss World of Amazon Japan - Understanding the Niche
    Speaker: Nick Katz

    Amazon Japan still remains a low-competition ecosystem, while the fighting continues in the over-saturated markets of the USA and EU. Explore how the Japan marketplace is waiting for you as the next hidden gem.

    03:15 - 03:35 PM --- BREAK ---

    03:45 - 04:20 PM

    Leveraging AI To Dominate In Ecommerce In 2024
    Speaker: Zack Franklin

    Zack is the growth marketing guru behind many SaaS and Amazon brands. He will be wrapping up the CBS2023 conference with a full unpack of the proven AI tools and hacks to bring to triple your revenue by next CBS. See you in 2024!
    04:25 - 05:15 PM

    Thailand Sellers and Sourcing Panel
    Panel Discussion

    A compelling panel discussion centered on Thailand sourcing, featuring industry experts.
    05:20 - 05:50 PM

    Round Table Session

    Each speaker will have a designated table or area, including some new faces. These spaces are designed for networking and Q&A sessions, providing you with the perfect opportunity to connect with the speakers and fellow attendees.

    After Party: 7:00 pm

    Wrap up Day 2 in style with an exciting after-party featuring a talented DJ. Let's celebrate the day's achievements, unwind, and dance the night away together!

    post-event - November 18, 2023 saturday

    Workshop Day: 2:00 - 5:00 pm

    Exclusive workshops led by select speakers will be available for an additional fee. Enhance your learning experience by opting for these valuable add-on sessions.

    How Chinese Sellers Operate their Business
    Speaker: Can Chan

    • Explore the e-commerce landscape of 2023, understanding challenges like slow consumer demand growth, intense competition, upgraded rivals, and the risk of decoupling.
    • Delve into innovative product development and execution strategies, emphasizing cross-platform inspiration, creative ideas, and the latest product development processes.
    • Enhance operational efficiency with AI tools such as ChatGPT, along with other useful AI applications and prompts.
    • Strategize expansion by tapping into new markets and platforms to diversify sales channels.
    • Learn effective methods to build and maintain customer pools for long-term marketing success, including review collection and encouraging repeat purchases.
    • Explore creative business models that go beyond traditional product sales.
    • Focus on organizational upgrading to stay competitive in the evolving e-commerce landscape.
    • Implement defensive operations to safeguard against malicious competition and ensure business sustainability.
    Register Now

    How to Turn Calmness into Competitive Advantage for the 21st Century
    Speaker: Alexander Avanth

    Drawing from the latest within emerging technology, neuroscience and 21st century leadership principles, Alexander Avanth will demonstrate:

    • Mental Performance: Why more is no longer better when it comes to mental performance and how the current human mind is suffering in many more ways that we can imagine.
    • Outcalm: What matters most is not being the smartest person in the room, but mastering the ability to be the calmest person in the (board- meeting- dining) room.
    • BONUS: A 15 minutes meditation to be the calmest person in the room.
    Register Now

    Chiang Mai Night Market Tour: 5:30 pm

    Join fellow summit attendees at the vibrant local Saturday night market for a delightful evening.

    post-event - November 19, 2023 Sunday

    Factory + Local Market Tours: 11:00 am

    Embark on a fascinating journey with us to explore diverse factories and markets showcasing authentic Thai products, providing valuable sourcing opportunities and inspiration.
    Register Now

    What our attendees are saying

    Don't just take our word for it - see what past attendees have to say about their experience at our events. From the quality of speakers to the networking opportunities, our attendees have been raving about their time at our conferences. Read on to see how the Cross Border Summit has helped them grow their businesses, expand their horizons, and make lasting connections.

    "I’m Vicky and I’m from YKS Group.

    My company is a cross border ecommerce business in China. It is my first time in Cross border Summit. First of all it is a great chance to know the different people from different countries. A good chance to know what foreign people think of China."


    “I’m Rolands from Taiwan doing different b2b ecommerce trade. Here I’m get a lot of actionable information. The information is really that good that I missed the after party yesterday. I went to the hotel and implemented the ideas. Like Brian Tracy said is that you take action.

    The Cross Border Summit has actionable ideas – that is the biggest takeaway.


    “Hi I’m Daniel, Singapore Amazon Ecommerce Seller. First time at CBS 2018. Excited to be here – Mike with me – asked me to say some words. 

    The event is great. Amount of content for the any ecommerce seller should come here, experience the content, the food, teh event. I have nothing but great words for Mike and his team and the amount of hard work they put into this event, see you at next year’s CBS 2019.”


    "I'm Nick, an Amazon Seller and attendee on Cross Border Summit 2018.

    If you are interested specifically business in China, this is the right place for you. It’s actually worth your money.”


    Frequently Asked Questions

    Here you can find answers to some of the most commonly asked questions about the Cross Border Summit.We hope that this section can provide you with the information you need to make the most of your experience at the Summit.

    If you have a question that is not answered here, please don't hesitate to reach out to our support team. We are always happy to help.

    Because this is an international conference, it will be in the English language. The conference will generally be conducted in English. However, if you require a translator, please let the organizers know in advance so that they can arrange for translation services.

    Any Questions? Feedback?

    We’d Love to Hear it! What do you think of the Cross Border Summit? Interested in attending? Apply to be a speaker? Your company wants to support and be a sponsor?

    All of these requests are great – please contact us at – and one of our team members will be in touch with you as soon as possible.

    Have feedback on ways to improve the event? Maybe this isn’t a conference you think is as good as it could be? We want to hear from you too, especially from you! We love to hear all constructive feedback.

    Thanks for your interest in making this conference a success!

    What are you waiting for?

    Secure Your Spot at the
    Cross Border Summit Today!

    Don't miss out on this opportunity to connect with international business experts and learn from the best in the industry. Click the button below to register for the Cross Border Summit and secure your spot. With limited availability, you'll want to act fast to ensure you don't miss out. We can't wait to see you at the summit!
    Register Now For CBS 2023